The New Almay

I had the privilege of attending a beauty event with Almay a few weeks back and couldn’t resist sharing with you their new products. Some are new products that are hitting the market in the next few months and some are on the stands right now. What I love about Almay is how they really try to appreciate and understand the modern woman. They know that a busy working mom of three or a career focused female needs makeup that is easy to apply, and provides benefits such as hypoallergenic and pure materials within the makeup. They need to simplify their makeup routine as they don’t have the amount of time they might have had before their busy lives picked up.

One of my favourite products from Almay’s new collection is their Almay Intense i-Color Party Brights eyeshadow because they are customized based off of your eye colour. I have hazel eyes so naturally I chose the hazel palette, I love it, the turquoise hue isn’t something I would naturally have gravitated towards but that’s what makes me love it so much, it’s something new that I think makes my eyes pop.