Herschel Supply Co. Ushers in the Era of Backpacks
In 2009, two brothers came together to form a new line of utility bags, unknowingly creating a company that would soon take the world by storm. Named after their grandparents who made their way from Wick, Scotland to Herschel, Saskatchewan in the 1900s, Jamie and Lyndon Cormack delivered authentic heritage branding with fine attention to detail, first to Vancouver and then to the rest of the globe.
Style meets function at Herschel Supply Co., manufacturing canvas style backpacks perfect for a weekend in the city to pay tribute to three generations of a family growing up in a sparsely populated town. Like any other brand, it had humble roots with early distribution through Urban Outfitters, but from there the fondness for the fashionable yet versatile rucksack proliferated. Sales soared by 900 percent in the first year and 350 percent in the next, and soon the company became a global sensation with the help of American retail giant Nordstrom’s, easily making Herschel one of the greatest success stories for Vancity brands.
Evidently, it didn’t take long for people to embrace Herschel’s vision. With hipster trends on the rise, millennials are progressively turning away from luxury logos and prioritizing other features, such as versatility and accessibility in terms of price. Style has never been an issue for our generation; rather, we’re after lifestyle brands that are well designed and long-lasting, and ultimately express our personal passions.
The timelessness of the backpack flawlessly adapts with the age of “Athleisure” clothing we’re now finding ourselves in, where athletic gear has redefined the definition “street chic.” With the overwhelmingly positive response to the resurrection of utility bags, luxury label makers have decided to contribute their two cents by paying tribute to the nylon backpack, publicised by Prada back in the ‘90s.
Some say that the popularity boom in backpacks could be attributed by our attachment to our devices, namely our smartphones. It makes sense for backpack company to thrive amongst those that need the freedom to text and access apps whenever they wish, and in this case, Herschel definitely fits the bill for our hands-free generation. But no matter what ignited the explosion of sales, it’s pretty clear that backpacks are here to stay, and we’re loving it.
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